Everyone was in a state of shock when Google introduced the use of its featured snippets. There was a time when people had to go to a website for the answer to their queries but not anymore. Google’s featured snippets gives you the answer right away from any of site, which it thinks has the best answer! Is it cool or scary? You can’t really say that as it does not matter for results, if you are the top ranker or low ranker.
Based on a few factors, content from any of these sites will get the best results. This also has more chances of getting the website opened and then, the ball gets in your court directly!
5 Tips To Improve The Ranking For Snippets:-
The first and foremost step in ranking higher in the snippets is to find out the questions people are asking on your relevant content. There are a few options to do so. Investigate the questions typed in the searches by using SerpStat, asking people what all comes in their mind when they hear about your topic, tracking questions asked on twitter or face book using Cyfe.
It makes every sense to have a question and answer section, when you are competing with the question queries in the searches. For all your topics, choose the most common kind of questions likely to occur in the mind of a user. Cover as many such questions as possible. Also, try to include different ways of asking like what, how, what if, will etc. More the work you do, more will be the chances of a higher rank.
If you have ever noticed, after a few sites, Google has this section of ‘people also ask’. This is a clear indication where Google is telling you the type of queries people have with your respective content. This way you can work on your content for making it work for the most common queries. This will greatly increase you chances of a higher rank.
Another way of getting to know the queries is the auto suggestion box. It gives you the most common queries based on your initial words or keywords. This shows, what people are generally asking on this topic. So, one should prepare answers for the same, making higher rankings in the searches.
If you have a full paragraph of explanation with no subheadings and steps, it will become difficult to pull out the entire answer from your content. Rather, you should try to break it in steps like 1,2,3 etc. This way it will get easier for Google to pick and paste your content!
Featuring in the Google’s featured snippet is just one of the ways of making your website rank higher. If you want that your website always ranks higher in the searches, it is important you have a good SEO campaign. Come to us, we will show you, how it is done!