Take a look at Google Trends and you’ll see that responsive design is in the hot list of buzzwords right now. It has quickly become an effective solution for many websites to deliver a mobile friendly experience to their users. But how about responsive design for e-Commerce? When we talk about displaying product pages and payment checkout processes of an online store for user-friendly mobile shopping experience, is responsive design an effective solution?
The primary purpose of an online shopping website is to increase sales by providing a website navigation and a checkout process that allows customers find and buy what they are looking for – quickly and easily. Therefore, the most obvious question that online shop owners have to ask themselves is what type of experience they should offer to mobile users in order to achieve this purpose.
The way online stores showcase their products and checkout process can have a huge influence on sales. It is important that product lists, search filters and the payment process are properly managed to allow mobile customers to complete a purchase.
IntegraWeb is an e-Commerce design and development company in Halifax. With a special focus on UI / UX, we combine our knowledge and experience with your business goals to give you a mobile-friendly, search engine friendly e-Commerce website solution. Call us for a free quote on our services.